That sounds like normal "power on" for a CC3D.
Believe it or not, probably 1 in 10 similar issues is a bad USB cable. Try another one.
Also, try another PC if just for a test.
I don't know about current versions of Windows, but it used to be that you must follow the instructions exactly. Many people would plug the device in, before installing the software, the installer would pop up and say "I don't have a driver for that <OK> <Cancel>". If you press OK, it will never ask you to install a driver again. The solution is to find the bang (!) in device manager, "uninstall" on it, reboot, and follow the instructions correctly (that usually means installing some driver software before plugging the device in for the first time). For LP, the device driver gets installed during one of the steps when you are installing GCS.