Sometimes the USB cable is not good enough. Sometimes USB power is not good enough. Maybe try a different computer and USB cable if you can.
It is important to follow instructions and UNPLUG USB, then click button on GCS, then plug in USB.
Try this:
- unplug USB
- go to Firmware page and click Rescue button
- THEN plug in USB
- then add battery power such as ESC with battery, plug the ESC servo connector to one of the servo pin sets on FC
- then click "Upgrade and Erase" or maybe try "Flash" also