Make sure the FC is installed pointing forward; or if not, that the "rotate virtual yaw" is set to compensate for it.
Make sure the motors are turning in the correct direction and that the correct props are in the correct place. Two wrongs do NOT make a right here... Make sure the ESC servo connectors are plugged in, in the right order.
With default settings, and once you start the motors, some of the motors will spin faster and faster, trying to level the quad out, but it doesn't have enough power to lift the low side up. That is normal. It is not good to let it spin up. If you do, it will flip over when you add power because it thinks the downhill motor needs so much more power. You don't have to jerk it off the ground, but you should lift off soon after you start the motors. Also for this reason it is best to take off from a level place, not a hill side.